It’s often that we feel demotivated and feel like we’re giving up whenever we can’t reach the success goals that we wish to achieve and accomplish for our social media marketing and Influence strategy. 

Whenever you aren’t meeting your channel goals, it can be easy to feel like you want to stop trying or give up completely. However, giving up would be a waste of all the hard work you’ve put into your channel as well as a waste of all of your wonderful talents.

Here’s how to stay motivated when you aren’t reaching your channel goals.

Break your big goals down into SMART goals.

The reason you’re not reaching your goals could be that your goals aren’t designed to be achievable. For example, if your goal is to “be a big YouTuber” or “make a lot of money as a content creator,” then you may never feel like you’ve achieved your goal. Instead, you should break your big goals down into SMART goals.

The “SMART” in SMART goals stands for specific, measurable, achievable, relevant, and time-bound. Each letter represents a criteria your goal must meet. 

Rewatch your old videos and acknowledge your progress.

To motivate yourself to keep going, you need to remember why you started. Rewatch a few of your early uploads or even just your very first video. Then, rewatch your most recent video and notice how much you’ve grown as a content creator.

Moving forward, it’s important that you only compare yourself and your channel to the creator you were yesterday, not another creator. No one’s path to success is going to be exactly like someone else’s, so you shouldn’t bind yourself to the timeline of someone else’s success. Use the data in your Channel Analytics to track your own growth.

Write a list of reasons you’re a content creator that have nothing to do with career success or money.

Finally, it may help to have a visual reminder of why you’re striving to reach the goals you set for yourself. Grab a piece of paper and a pen. Then, write out a list of reasons you’re trying to make it as a content creator. However, the catch is that none of them can have anything to do with success or money.

For example, instead of writing, “I want to be famous like my favorite YouTubers,” you could write, “I want to follow in the footsteps of the content creators I looked up to as a teenager.” Instead of “I want to make YouTube my job,” you could write, “I have a passion for making and sharing videos about my life.” Whatever your reasons are, make sure they’re personal to you and your journey.

As a YouTuber, you’re bound to face burnout at some point. However, there are steps you can take to become self-motivated and keep working towards your goals.